I started my career in the world of game design, where I learned how to create engaging stories and interactive experiences that capture users' attention. My curiosity soon led me deeper into the technical side, and I moved into software engineering, gaining valuable skills in building reliable digital products.

Eventually, I found my true passion in User Experience Design and Research. A field where technology, creativity, and understanding human behavior all come together. With over ten years of experience across design, development, and research, my path naturally led me into Product Design. Now, my role involves strategically balancing user needs, business objectives, and technical realities.

I advocate for user-centered methods like co-creation sessions and iterative prototyping. I strive to design solutions that are not just user-friendly, but also closely aligned with strategic business goals. My aim is to create accessible, engaging, and long-lasting products that resonate with users, improve productivity, and support organizational growth.